The term
World music includes:
The term "World music" does not include:
Traditional music (sometimes called
folk music or roots music) of any culture that are created and played by indigenous musicians or that are "closely informed or guided by indigenous music of the regions of their origin", including Western music (ie.
Celtic music). Most typically, the term "world music" has now replaced "folk music" as a shorthand description for the very broad range of recordings of traditional
indigenous music and song from around the world
Other non-Western music (including non-Western popular music and non-Western classical music)
Western
popular music Western
Art music (ie.
European classical music)
Terminology Although it primarily describes traditional music, the world music genre also includes popular music from non-Western urban communities (e.g. South African "township" music) and non-European music forms that have been influenced by other "third world" musics (e.g.
Afro-Cuban music), although Western-style popular song sourced from non-English-speaking countries in Western Europe (e.g.
French pop music) would not generally be considered world music.
Popular non-Western genres Paris is one of the great European capitals for world music. For many years, the city has attracted numerous musicians from former colonies in West Africa and North Africa. This thriving scene is aided by the fact that there are many concerts and institutions that help promote the music.
Algerian and Moroccan music have an important presence in the French capital. Hundreds of thousands of Algerian and Moroccan immigrants have settled in Paris, bringing the sounds of Amazigh (Berber), rai and Gnawa music. Algerian
raï also found a large French audience, especially
Cheb Mami.
The West African community is also very large, integrated by people from Senegal, Mali, Ivory Coast and Guinea. They have introduced Manding jeli music, mbalax and other styles.
World Music in France Main article: Cultural appropriation in western music Cultural appropriation in western music The origins of the term World Music in relation to the selling of this type of music began in 1982 when
World Music Day (
Fête de la Musique) was initiated in France. World Music Day is celebrated on
21 June every year since then. On Monday
29 June 1987 a meeting of interested parties gathered to capitalise on the marketing of this genre. Arguably popular interest was sparked with the release in 1986 of
Paul Simon's
Graceland album. The concept behind the album was to express his own sensibilities using the sounds which he had fallen in love with listening to artists from Southern Africa, including
Ladysmith Black Mambazo and
Savuka. But this project and the work of
Peter Gabriel and
Johnny Clegg amongst others had to some degree introduced non-western music to a wider audience and this was an opportunity which could not be ignored.
Before 1987, although World Music undoubtedly had a following and with this potential market opening up, it was difficult for interested parties to sell their music to the larger music stores; although specialist music stores had been important in developing the genre over many years, the record companies, broadcasters and journalists had been finding it difficult to build a following because the music itself seemed too scarce. They were eyeing the
Jazz and Classic markets, watching them develop a cross-over audience and decided that the best way forward would be to collective strategy to bring the music to a wider audience.
At the outset of the 1987 meeting, the musician
Roger Armstrong advised why something needed to be done; "(He) felt that the main problem in selling our kind of material lay with the UK retail outlets and specifically the fact that they did not know how to rack it coherently. This discouraged them from stocking the material in any depth and made it more difficult for the record buyers to become acquainted with our catalogues."
The first concern of the meetings was to select the umbrella name that this 'new' music would be listed under. Suggestions included 'World Beat' and prefixing words such as 'Hot' or 'Tropical' to existing genre titles, but 'World Music' won after a show of hands, but initially it was not meant to be the title for a whole new genre, rather something which all of the record labels could place on the sleeves of records in order to distinguish them during the forthcoming campaign. It only became a title for the genre after an agreement that despite the publicity campaign, this wasn't an exclusive club and that for the good of all, any label which was selling this type of music would be able to take advantage.
Another issue which needed to be addressed was the distribution methods which existed at the time. Most of the main labels were unhappy with the lack of specialist knowledge displayed by sales persons which led to poor service; there was also a reluctance amongst many of the larger outlets to carry the music, because they understandably liked larger releases which could be promoted within store. It was difficult to justify a large presentation expense if the stock going into stores was limited.
One of the marketing strategies used in the
vinyl market at the time was the use of browser cards, which would appear in the record racks. As part of the World Music campaign it was decided that these would be a two colour affair designed to carry a special offer package; to aid the retailer a selection of labels would also be included on the
BBC World Service to name but seven... and the demand for recordings of non-Western artists is surely growing. This is where the problems can start for the potential buyer of 'World Music' albums - the High Street record shop hasn't got the particular record, or even a readily identifiable section to browse through, it doesn't show in any of the published charts, and at this point all but the most tenacious give up - and who can blame them?"
Another factor to raise the profile of world music was the founding of the
Real World Records label by
Peter Gabriel in
1988. His well-known name brought attention of the artists whose work he released, such as Pakistani
qawwali singer
Nusrat Fateh Ali Khan.
Today, mainstream music has adopted many of the features of world music, and artists such as
Shakira and the members of the
Buena Vista Social Club have reached a much wider audience. At the same time world music has been influenced by
hip hop,
pop and
jazz. Even heavy metal bands such as
Tool and
Nile have incorporated world music into their own. Some entertainers who cross over to recording from film and television will often start with World music;
Steven Seagal is a recent example.
World music radio programs these days will often be playing
African hip hop or
reggae artists,
crossover Bhangra and
Latin American jazz groups, etc.
Public radio and
webcasting are an important way for music enthusiasts all over the world to hear the enormous diversity of sounds and styles which, collectively, amount to World Music. The
BBC,
NPR, and ABC (
Australian Broadcasting Corporation) are rich sources for World Music where it is possible to listen online as well as read about the artists and history of this genre.
After 1987: WOMAD and beyond Some musicians and curators of music have come to dislike the term "world music". To these critics, "world music" is a parochial, catchall marketing term for non-western music of all genres. On October 3, 1999,
David Byrne, the founder of the
Luaka Bop music label, wrote an editorial in
The New York Times entitled
I Hate World Music explaining his objections to the term. Byrne argued that the labeling and categorization of other cultures as "exotic" serves to attract an insincere consumership and deter other potential consumers.
Criticisms of the term Main article: World music (Awards) Awards for World Music 2005 There are many World Music festivals and jazz/folk/roots/new age crossover events. A small selection is represented here:
The
California World Music Festival is held each July at the
Nevada County Fairgrounds.
The
World Sacred Music Festival[1] is held annually in Olympia, Washington State, sponsored by
Interfaith Works.
Stern Grove festival is a
San Francisco celebration of musical and cultural diversity. Examples:
Lucinda Williams,
John Doe,
Ojos de Brujo,
O-Maya,
Ladysmith Black Mambazo, the
Funk Brothers and also
symphony orchestras and
operatic stars.
The German
World Music Festival der
Klangfreunde takes place every first weekend of August, at Schlosspark Loshausen. Klangfreunde e. V. is a
Non-profit organization The
Starwood Festival has been held in July every year since 1981. Now situated in
Sherman, NY, it has featured such world music acts as
Amampondo,
Babatunde Olatunji,
Badal Roy,
Sikiru Adepoju,
the Prodigals,
Yaya Diallo,
Merl Saunders and the Rainforest Band,
Baka Beyond,
Stephen Kent,
Cyro Baptista,
Airto Moreira,
Muruga Booker,
Gaelic Storm, and
Halim El-Dabh.
World Music Festival
Lo Sguardo di Ulisse, one of the most important music event in Campania. Born in 1997, this festival is the main appointment of all the summer programme in Naples.
Festivals Luaka Bop,
David Byrne's music label
New Earth Records Putumayo World Music Real World Records,
Peter Gabriel's music label
Dancing Turtle Records Rough Guide releases, produced by
World Music Network Folkways series
UNESCO Collection Nonesuch Explorer series
Globe Style, sub-label of
Ace Records (UK) Primary Music Crammed Discs Rootsy Records KZN (record label) Narada M.E.L.T. 2000 (formerly
Black & White Records)
Green Linnet Ryko Hannibal Records Chesky Records Musart Omnium Records Six Degrees Records Notes and sources Bohlman, Philip (2002).
World Music: A Very Short Introduction, "Preface".
ISBN 0-19-285429-1.
Manuel, Peter (1988). Popular Musics of the Non-Western World: An Introductory Survey. New York: Oxford University Press.
ISBN 0-19-505342-7.
N'Dour, Youssou. "Foreward" to Nickson, Chris (2004).
The NPR Curious Listener's Guide to World Music.
ISBN 0-399-53032-0.
Nidel, Richard (2004).
World Music: The Basics.
ISBN 0-415-96801-1.
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